It combines a TVOD, SVOD, free VOD and FAST (Free Advertising-based Streaming TV) offering in 43 European countries. Rakuten TV is the single point of access for a wide portfolio of premium movies, entertainment, news, sports content and more for the entire family. In Belgium, Denmark, Sweden, Norway, Finland, Greece and Poland, Xandr’s buyers will be offered CTV and video inventory across Rakuten Viki, Rakuten TV and Rakuten Viber. The portfolio will be promoted globally through GSET and have monetization services and deals set up for buyers in-market on their behalf. With the adoption of Monetize SSP, premium inventory that sits within Rakuten Advertising’s unified portfolio across connected TV (CTV), digital video, and native will be available in the Xandr marketplace. Nordics, November 3 rd – Xandr, AT&T’s advanced advertising company and Rakuten Advertising today announced the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. The new relationship brings wider premium inventory to Xandr customers across CTV, digital video and native
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